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Lava International

Lava eyes 10% smartphone market share in 2 years with investment of Rs 600 cr in R&D, marketing

The company relaunched its smartphone business with a small pause with focus on customer experience around devices and providing repair service at homeNew Delhi: Home-grown mobile devices maker Lava International expects to capture 10 per cent market share in...

Lava ropes in MS Dhoni as brand ambassador

Lava International, the local handset maker, has roped in cricketer MS Dhoni as their new brand ambassador. As Lava aims to strengthen it's brand in India, the captain of the Indian cricket team will be the new face of Lava's...

Online retailers become key for smartphone growth in India

The smartphone market in India grew 44% in the three months of the current fiscal ended 30 June, riding largely on increased sales push through online retailers such as Flipkart, Snapdeal and Amazon. Smartphone shipments increased to 26.5 million from...
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Starbucks ‘fully committed’ to Indian market, says India JV Tata Starbucks

Tata Starbucks is a 50:50 joint venture between Tata Group FMCG arm Tata Consumer Products Ltd (TCPL) and US-based...
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