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Le Femme

Koutons Retail case study

Koutons is a brand story which has gone sour. This 1000 crore corporate brand is now facing the worst period of its existence- facing mounting debt and bad press regarding the financial position and the stock price moving southward....
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What the likes of Nykaa, L’Oreal, M.A.C and Sugar do right

The secret to the success of leading beauty and cosmetics brands is not just offering the right products but...
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