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T-Shirts: Bringing in casual style & comfort to the traditional Indian shirts market

Traditionally India has been a shirt wearing nation since workplaces in the country have been strict about dress codes, limiting to formal dressing. Then in came Friday dressing and changed the way Indians dressed, creating a market demand for...
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How D2C Brand Kaamna is carving a niche in India’s luxury accessories market

The retailer’s core ethos revolves around using ethically sourced and eco-friendly raw materialsKaamna, the direct-to-consumer (D2C) accessory brand founded...
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