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Lenskart

Emerging trends in store design

Increase in urbanization, rise of nuclear families, growing affluence levels, increasing aspirations and a preference for branded products, the last few years saw the stars aligning for the retail industry in the country. However, we also saw it develop...

Lenskart partners Ola to provide free eye check for drivers

Lenskart has partnered with taxi-aggregator Ola to flag off a two week long road safety and driver welfare initiative. Lenskart is providing free eye check-up camps for tens of thousands Ola driver partners across Delhi NCR to promote road safety. As...

8 marketing ideas that revolutionized retail in India

Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive its competitors by inspiring a new set of attitudes and behaviours in customers. In this ever-changing environment, a few companies...

IFC leads Rs 400 crore Series D investment in Lenskart

IFC, a member of the World Bank Group, is investing Rs 171 crores in Indian eyewear company, Lenskart, to help it expand access to high-quality and affordable eye-care products in tier 3 and tier 4 cities. IFC was the lead...

Are high streets taking these pointers from malls?

The meteoric growth of e-commerce in India in recent years was broadly seen as a threat to physical retail. Seemingly bearing this out, ASSOCHAM states that e-commerce has grown at a compounded annual growth rate (CAGR) of 30 per...

Leading consumer brands collaborate to launch WOSF

The Women’s Online Shopping Festival (WOSF) is a flagship annual online shopping event conceptualized by VelvetCase.com, that has been brought together by a collective of brands that are vertical leaders in various categories - A first in India. Culminating on...

Top retail trends of 2016 to watch out for

CONVERGENT POS The way customers prefer to pay is bound to change in 2016. Handheld point-of-sale (POS) systems with a cloud-based back-end have proven to be the device of choice by customers to make payments. They also result in more...

Lenskart to revolutionise eyewear retail, to open 2000 offline stores

Online eyewear retailer lenskart plans to open 2000 offline stores across India, significantly up from its current 100 stores. The company aims to redefine the complex eyewear category by having an robust omni-channel presence. "We plan to have around 2000...

How well do we know our customers?

Having a good understanding of customers can help both retailers and brands to increase their sales exponentially. The more they know about customers and their needs, the easier it is to identify opportunities to sell them new products and...

Lenskart.com opens a new store at Vizag

Lenskart.com, India’s largest online retailer of fashionable and stylish eyeglasses, sunglasses and contact lenses escalates its retail business with its latest store in Visakhapatnam, also known as Vizag. It has expanded its footprints in the southern region with this...
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Bombay Brasserie enters Northeast with first outlet in Guwahati

The outlet in Guwahati is the 10th unit of the leading food chain and is the first in a...
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