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Cargill Foods introduces technology to fight against fake products

Leading edible oil firm Cargill Foods India has introduced anti-counterfeit technology in its cooking oil brand Gemini at a cost of about Rs 2 crore to fight against fake products, besides protecting brand image and revenues. According to a PTI...

Olive Oil: The industry, opportunities and challenges

The imported olive oils category has not only seen handsome growth in the metros but has also traversed the boundaries of tier II cities with an equally impressive growth. This points to the fact that today the Indian consumer...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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