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Lifestyle brand

Ritu Wears is now Biglife Ritu Wears

Ritu Wears, a Delhi-based apparel and lifestyle retailer, has rechristened itself as 'Biglife Ritu Wears'.The retailer says it undertook the rebranding exercise as part of its expansion plans and based on customer feedback. “Customers perceive Ritu Wears as a...

Beverly Hills Polo Club bullish on expansion

Beverly Hills Polo Club (BHPC), the American lifestyle brand which was introduced in India by Spencer's Retail last year, has marked its presence in Mumbai with the opening of a 1,000 sq.ft store at Mega Mall, Andheri West. The...

Puma looks beyond sports

Shoes and sportswear maker Puma Sports India Pvt Ltd, a subsidiary of Puma AG Rudolf Dassler Sport, is moving from being just a sports and accessories brand to a complete lifestyle brand. The company has entered into an exclusive...

Provogue plans to enter West Asian market

Provogue India plans to enter West Asian markets and is looking for a franchise partner. Salil Chaturvedi, Executive Director, Provogue India, tells Business Line, “We were looking for the right market and have now decided to export Provogue. At...

Lerros launches its first store in Chandigarh

German apparel brand Lerros has launched its first store in Chandigarh and the seventh store in India. The retailer currently has its stores in Delhi, Mumbai and Bengaluru. The new store rolled out Sector 17C is spread across 1000...

Gitanjali adds sparkle to the Mumbai Indians

Diamond major Gitanjali Group announced its association with IPL team Mumbai Indians and unveiled the diamond studded ‘Man of the match’ trophy to be presented during the home matches of Mumbai Indians. The two feet tall golden trophy has...

Future, Hidesign to sign JV

Future Ventures, the venture capital arm of Kishore Biyani-led Future Group, will soon sign a 50:50 JV with the promoters of luxury leather goods maker Hidesign, a group that supplies to most top retail chains in the US and...

Taranco Group acquires golf apparel brand Greg Norman

MacGregor Golf-owned global golf apparel brand Greg Norman has been acquired by New York-based Tharanco Group. Announcing the development, Michael Setola, president and CEO, MacGregor Golf, said, "Tharanco gives Greg Norman Collection the opportunity to accelerate the building of...

Arvind makes amendment to expedite demerger

Arvind Ltd has announced that the board of directors of the company has amended the composite scheme of arrangement among Arvind Ltd, Arvind Lifestyle Brands Ltd and Arvind Retail Ltd which was previously approved by it in its meeting...

Menswear brand Basics opens 10th outlet in Chennai

Chennai-based menswear manufacturer Hasbro Clothing has opened the 10th store of its lifestyle brand Basics in the city. Spread across 1,300 square feet, the new store at ciy's Triplicane area is chain’s third store in the city and offer...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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