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Lifestyle. Srinivas Rao

Luring in the customer with innovative in-store communication

Unlike yesteryears, retailers today needs to entertain and engage customers, else buying can happen online as well. The only differentiating factor today is how well you can enter the heart and mind of the shopper while s/he is in...
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Parle, Britannia, and Amul named as top 3 most chosen in-home FMCG brands: Report

On a global scale, the five most chosen FMCG brands are Coca Cola, Colgate, Maggi, Omo and Knorr Bengaluru: Parle Products...
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