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Neeru`s bridal collection at the BFW

At the recently held Bangalore Fashion Week (BFW), Hyderabad-based brand Neeru’s launched its exclusive bridal collection. The showstopper for the collection was the Bollywood actor Aamna Sharif and the choreographer was Achla Sachdev.This wedding collection saw 32 different dresses,...

Tommy Hilfiger pens in India

Tommy Hilfiger, the leading international designer lifestyle brand in India, expands its portfolio with the launch of Tommy Hilfiger Pens.The range of TH Pens aims at revolutionising the writing instruments industry by positioning them as fashion accessories. Each of...

Arvind launches new retail concept

Arvind Limited, the global textile conglomerate and leading apparel retailer, launched a new Exclusive Brand Outlet (EBO) concept in Hyderabad.The Hyderabad outlet is the first example of this unique concept that brings together the best of custom tailoring and...

Amigo Sports launch FIFA stores

Amigo Sports, one of the leaders in franchising sports and casual fashion brands, has in a short span of time attracted a wide range of products from across industries and attracted world-wide recognition by becoming the Indian licensee for...

Greg Norman teams up with Macy`s

Macy`s announced that it would be teaming up with iconic golf brand Greg Norman Collection. Partnering with Macy`s exclusive upscale menswear brand, Tasso Elba, the company will design a collection for men, featuring performance-based, golf-inspired sportswear. Greg Norman for...

Fila launches its apparel range

Fila the Italian sports lifestyle brand announced the launch of its apparel range in India. With the latest offering, the brand now offers a complete range which includes footwear, apparel and accessories in the Indian market. The Fila apparel...

Reliance Trends says ‘Play India’

Reliance Trends, the apparel, luggage and accessories speciality format of Reliance Retail kicked off Play India, a sportswear festival across all its stores. To mark the sportswear festival, the store has announced the launch of its new private brand,...

The Collective comes to the capital

The Collective, a super-premium lifestyle retail concept, launched its 3rd flagship store in India at Ambience Mall, New Delhi. The store was launched with a nouveau concept of a `Fashion Theatre` to the fashion-forward populace of New Delhi. Speaking...

Narendra K preps to launch own denim

Designer Narendra Kumar is launching his own line of denimwear, Killer <i>Nari</i>, in association with Killer jeans early next year. The designer is trying to make sure that the new purchase won’t look like the jeans-next-door. “People don’t want...

The New Metros

More and more apparel brands are moving in the hinterlands in search of bigger markets. It is celebration time for brands as they find non-urban consumers with tastes similar to their metro counterparts. Priyanka Saha finds out, what the...
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Reliance Retail’s Azorte opens in Vadodara

The new store is located at Genda Circle New Delhi: Azorte, a premium fashion and lifestyle store chain by Reliance Retail,...
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