LimeRoad

When anything is available in excess, it all begins to look the same. When online retailing became all the rage, offline stores became boring. Brands had to innovate, put exciting offers out for consumers to attract them back to...

Retail is witnessing the rise of a new breed of women who are surmounting every challenge, assuming C-suite positions and leading by example. By doing so, they serve as beacons of hope for women across the nation who aspire...

Even as majority of the brick-and-mortar retailers in India have already dived into the lucrative, but challenging, world of e-commerce - either via a tie-up with an online peer or launching their own Omnichannel play - the debate is still on... Who will win the game in...

Change has become the only constant for the retail sector in India. Rapid growth in online retail has meant significant losses for firms trying to woo customers. But, eventually, they are afoot to find ways to cut losses. Offline...

The war between Flipkart and Amazon is becoming more cut-throat with Amazon India pipping homegrown Flipkart and emerging as the most downloaded retail mobile app in India on Google Playstore and Apple's App Store in the first quarter of 2016. According...

A recent survey released by CashKaro, a cashback and coupons site, reveals that online consumption of fashion is on a constant rise in India, with e-commerce websites increasingly becoming the preferred destination for fashion purchases as against the offline...

As e-commerce continues to grow and consumers increasingly turn to the web or an app to find products they need, e-tailing is slowly but gradually witnessing a shift from a plain-vanilla listing of products towards personalisation for consumers, through...

He has to shop for himself. He hates it. But he needs clothes for work, and that party on Saturday. Also shoes. Maybe a belt. He will have to go to the mall, but it’s so crowded over the...

AM Marketplaces Pvt Ltd, which runs fashion e-tailer for women Limeroad, has entered the menswear category with the launch of a new segment—Limeroad for men—in a move that is likely to help the company boost revenue. The four-year-old company, founded...