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Lionel Messi

May the best sportswear win!

Cricket will always be in, in India. But making its presence felt, in a not so subtle way is football. And with the ongoing FIFA World Cup the popularity is on an exponential growth. A recent Nielsen Global...

Tendulkar first Indian athlete in a global adidas campaign

adidas has launched the evolution of its brand philosophy ‘Impossible is Nothing’ with a global campaign that encourages everyone to take their first step in reaching their impossible. More than 30 international sports stars, including the likes of Sachin...
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Bata India aims expansion, to prioritise top 6 brands

The company's retail network now spans over 1,850 stores, including over 500 franchise stores, 650 plus sneaker studiosNew Delhi:...
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