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LIVA Crème

Aditya Birla Group launches new age fabric LIVA Crème

LIVA Crème, the new age fabric from the Aditya Birla Group, was launched by Kumar Mangalam Birla, Chairman, Aditya Birla Group. Liva Crème fabric – a new variant of Liva fabric – offers consumers the luxurious soft feel which...
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₹14,000 Cr Fashion Empire Restructured: How Ashish Dikshit & Vishak Kumar Are Steering ABFRL’s Infinite Reinvention

ABFRL is undergoing a strategic vertical demerger, spinning off its western wear brands from the Madura Fashion & Lifestyle...
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