Loyalty program
Case Studies
Retail Tech Case Study: How Chaayos improved customer retention by 20%
With the help of generative AI, tea chain Chaayos was able to improve customer retention, increase revenue and enhance the experience
New Delhi:Â Founded in November 2012 by Nitin Saluja with a passion to experiment with tea, Chaayos is a contemporary...
Research
Get with the programe: Card-carrying consumer perspectives on retail loyalty program participation and perks
When it comes to shopping, choice is the operative word. Whether consumers shop at a specialty retailer or a mass merchandiser, on a computer or a mobile device, they have never had so many ways to please the palate,...
Beauty & Wellness
The Body Shop’s opens store in Coimbatore
The Body Shop® has opened its first store at Brookefield Mall, Coimbatore in March. This is the third store in Tamil Nadu, as the brand already has two operational stores in Chennai. With the launch of this...
Beauty & Wellness
The Body Shop now in Nagpur
The UK-based cosmetics and toiletries brand, The Body Shop (TBS), has opened its latest store at Empress Mall, Nagpur, marking its first presence in the city. With the launch of this store, The Body Shop aims to expand its...
Retail
Retailers opt for new marketing strategies
Increasing competition is forcing retail chains in India to strengthen their brands. As a post Bharti-Wal Mart JV impact, all major brands like Pantaloon, Shopper's Stop, Ebony, and Trent, have increased their marketing budgets, and are devising innovative marketing...
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Latest News
Nespresso expands into India with 1st boutique store in Delhi
Nespresso, which has been sourcing high-quality green coffee from India since 2011, currently includes Indian coffee in nearly one.New...
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