loyalty programs

Why fashion jewellery brand Tribe Amrapali, which has 8 airport retail outlets, is keen on further growing its transit retail presenceNew Delhi: Starting with an e-store in March 2013, Tribe Amrapali was drawn to transit retail spaces (including airports...

From Augmented Reality and virtual try-ons, 99-year-old Kerala-based Bhima Jewellers has moulded itself to stay relevant to today’s digital-savvy customersNew Delhi: The 1925-founded Bhima Jewellers is credited with bringing a paradigm shift—from made-to-order to readymade jewellery—in Kerala’s jewellery trade....

A look at strategies to bring customers back and turn them into potential brand advocates New Delhi: Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists. How a...