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Scent of Success: 5 winning strategies perfume retailers adopt

From utilising advanced technology to embracing rich cultural heritage, here are some strategies adopted by perfume retailers around the world Bengaluru: Perfumers constantly seek innovative ways to captivate consumers and establish a strong retail presence. As the fragrance industry evolves, adopting...

French fragrance brand Eternal Journey to enter India

The brand will have exclusive stores in India and its products will be placed in galleries, luxury hotels, concept stores and across e-commerce marketplacesBengaluru: French luxury fragrance brand Eternal Journey is set to enter the Indian market by the...

High notes: Aeronot

Founded in 2018, the fragrance brand has grown from a customer base of 200 initially to 50,000 todayBengaluru: There are very few fragrance brands focusing on the concept of perfumery as a whole, and Aeronot is one of them....

Fragrance and flavour industry to touch over $5 billion in 3-4 years: Industry body

The growth will be driven by factors like rising disposable incomes and changing consumer preferencesKolkata: The fragrance and flavour industry of the country is likely to grow around 12 per cent each year and touch over $5.2 billion in...

CKC Group of Jewellers enters perfume business

Krishniah Chetty, the Bengaluru-based luxury jewellery retailer has launched luxury perfume brand Rare Scents available in five distinct fragrances Bengaluru: C. Krishniah Chetty, a Bengaluru-based 150-year-old heritage luxury jeweller, has entered the perfume segment with Rare Scents. The perfume will be...
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Amazon India announces new product ranges, deals for Prime Day 2024

Amazon India has launched thousands of new products across over 450 Indian and global brands, for Prime Day 2024New...
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