Magic Mirror

As Augmented Reality (AR) becomes more accessible and brands adopt it strategically, its role in delivering personalization and enhancing customer experience will continue to grow, solidifying its relevance in the retail landscapeNew Delhi: Leading brands are increasingly leveraging Augmented...

Krishnan Venkateswaran, Chief Digital and Information Officer (CDIO), Titan Company Ltd. on how the diversified retail company uses technology in every area--from designing products and stores to offering personalised services and memorable customer experiences across channelsNew Delhi: With a...

The Augmented Reality (AR) solution in retail has been a topic of discussion at all major retail meets and events over the last one year. The technology is however, yet to fully permeate the Indian retail system, with only a handful...

It's all about the consumers, silly! Technology is revolutionizing the way shoppers select their merchandise in a store. Be it smart fitting rooms which give suggestions based on customer's preferences or be it iPads in store that allow customers to...