Mahek Mody
E-Commerce
The rewards of customer retention in e-commerce
Here's why experts favour customer retention over acquisition in online commerceNew Delhi:Â A report by customer engagement platform MoEngage found that over 62% of customers uninstalled their e-commerce applications within the first week of downloading them.Retention is increasingly becoming more...
In Focus
Here’s how retailers and e-commerce platforms use Generative AI
A look at how major retailers, e-commerce giants and other players have started capitalising on the potential of Generative AI to deliver customer satisfaction and achieve more engagementNew Delhi: ChatGPT by OpenAI took the world by storm when it...
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Latest News
Swiggy announces 5th ESOP liquidity programme worth $65 million
So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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