Manohar Samuel
Fashion
A Cut Above The Rest: Liva leads with innovation, sustainability
The modern clothing industry is a marvel. Walk into any fashion store and you can have your pick of thousands of different items in a huge variety of styles. Despite the growth in the world of fashion retail, the...
Fashion
W eyeing up to 20 pc sales from sustainable fabrics products in 18-24 months
Apparel brand W, a part of TCNS Clothing Co Ltd, is eyeing up to 20 percent of its revenue from sale of products made from sustainable fabrics in the next 18-24 months."Sustainability in fashion is a relatively newer concept....
Fashion & Lifestyle
Birla Cellulose partners with Ankur Textiles
Birla Cellulose, has collaborated with Ankur Textile, lifestyle division of Arvind limited to launch a wide range of LIVA Fabrics with 100 percent modal, 100 percent viscose and viscose blends as an alternate to traditional fabric for new age...
Fashion & Lifestyle
Aditya Birla hires fashion advisors to educate consumers on new-age Liva fabric
Liva, the new age fabric brand from the Aditya Birla Group’s Birla Cellulose, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season, Birla Cellulose will depute Liva Fashion Advisors (LFA)...
Fashion & Lifestyle
Birla Cellulose all set to open design studios in NY, Europe, Hong Kong
Birla Cellulose, Aditya Birla Group's umbrella brand for its range of cellulosic fibres, will open a design studio this month in New York to connect with international fashion brands, a company official said.
Besides, the company also has plans to open studios...
Retail
Liva introduces fashion advisors
Liva, the new age fabric brand from the Aditya Birla Group, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season Liva will depute Liva Fashion Advisors (LFA) in top four...
Fashion & Lifestyle
Liva is an amalgamation of consumer insights and core fabric needs: Birla Celluose's Manohar Samuel
Back in 2015, Grasim Industries Limited had achieved a major milestone marking the advent of a new era of Birla Cellulose with the launch of new age fabric brand - Liva. Liva is a natural, fluid and fashionable fabric...
Fashion & Lifestyle
KNITCON 2015: The maiden textile and clothing event in Kolkata
The Federation of Hosiery Manufacturers Association of India (FOHMA) in association with West Bengal Hosiery Association (WBHA) and Bengal Hosiery Manufacturers Association (BHMA) organised KNITCON 2015 at The Oberoi Grand Hotel, Kolkata on May 9.
The maiden conference was attended...
Fashion & Lifestyle
Liva Collaborates with AND, Global Desi, Allen Solly & Van Heusen
The new age fabric made with natural fibres from Pulp & Fibre Business of Aditya Birla Group, Liva has announced its association with AND, Global Desi, Allen Solly and Van Heusen - some of the biggest players in the...
Fashion & Lifestyle
Birla Cellulose Launches Liva
In an attempt to enter the retail segment, Aditya Birla Group’s fibre division Birla Cellulose has launched its brand Liva. “We were recently a B2B brand. However, going forward, we want to have a consumer connect. Liva was created...
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Latest News
Karnataka Milk Federation enters Delhi-NCR, offers competitive pricing on Nandini products
The cooperative will retail four cow milk variants, curd, and buttermilk from Friday, with competitive pricing that undercuts established...
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