Manoj Jain

Progressive Grocer speaks to retailers with hands-on experience in running and developing loyalty programs to find out about the ways of making them into a powerful platform for meaningful engagement with customers and winning their trust in the brand Shibani...

It may not be right to judge a book by its cover. But when it comes to a retail store, the ambience/look that it extends, visual merchandising is something that will elicit judgement from shoppers. Visual merchandising (VM) in retail is not...