Manu Neelakandhan

Not long ago, trial or fitting rooms were arguably the most neglected section in any retail store. They were, in fact, an afterthought and constructed in whatever space was left in the store. Gradually, though, retailers are realising the...

If visual merchandising is the face of a retail outlet, store design is its spirit. Good merchandise assortment can happen only with an “intelligent design” of the store, which also helps increase footfalls and sales. Manu Neelakandhan, design director,...