Market research
Leaders Ink
From Gut Feeling to Big Data: How FMCG Brands Are Reading Your Mind (and Wallet)
Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better and craft targeted strategiesIn the ever-evolving landscape of the Fast-Moving Consumer Goods (FMCG) sector in India, the transition from gut...
Leaders Ink
How to scale your brand from local to global
From understanding the market to crisis management, there are several factors that brands aspiring to transcend national borders must consider before taking the leapFor any company, scaling up from a local player to a global level is a big...
Common
Digital technology is driving and influencing retail consumption
~India Retail Forum 2015 captures the new consumption trend~Mumbai, 16th September 2015: Consumption is driven by technology that is not only influencing the decision making but also helping them take quick decisions.
“Technology is driving the change to make the...
Retail
Digital technology is driving and influencing retail consumption
~India Retail Forum 2015 captures the new consumption trend~Consumption is driven by technology that is not only influencing the decision making but also helping them take quick decisions.
“Technology is driving the change to make the shopping experience faster, transparent...
Progressive Grocer
The big speciality food consumption opportunity: Gluten-free
Gluten-free food consumption is one of the fastest growing trends across the world, with many health-conscious consumers consciously choosing a gluten-free lifestyle. In the US, the gluten-free product market was pegged at $10.5 billion in 2013, predicted to rise...
Beauty & Wellness
Organic skincare the next big trend in beauty category
Increasing awareness towards beauty and wellness has been pulling up the trend of leading an organic way of life in India. The organic skincare market in India is estimated to grow two-fold in next five years and expected to...
Retail
Private Labels: Despite being least-developed, India among most successful PL markets in SE Asia
Across the globe, private-label sales and shares are strongest in commodity-driven, high-purchase categories and those where consumers perceive little differentiation, such as paper products and some medications and remedies like aspirin, notes market research major Nielsen. "But the definition...
Progressive Grocer
Wendy's to sell only quality burgers in India
Wendy's, the world's third largest burger chain, has opened its first store in India today. The Columbus, Ohio-headquartered burger chain, is banking on quality rather than quantity to sell its burgers in India. Wendy's burgers will sell at Rs...
Progressive Grocer
Best Foods launches research-supported campaign to promote rice consumption
Leading food company Best Foods Limited organised an interactive and informative campaign in New Delhi with Dr. Aayushman Gupta, Chief Executive officer, Best Foods Limited. and nutritionist Kavita Devgan, to dispel myths surrounding rice consumption among Indians.
The campaign, earlier...
Fashion & Lifestyle
Is Denim in Danger?
Yoga pants are currently top sellers in U.S. Fashion. Trend concepts such as 'soft dressing' or 'athleisure' and the longing felt by customers for casual comfort is helping this product group achieve huge sales growth. Can sweatpants really pose...
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Latest News
3 Omnichannel marketing trends for 2025
New Delhi: The omnichannel marketing world is undergoing a seismic shift. Driven by evolving consumer expectations, technological advancements, and...
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