Market research

Marketing lies at the heart of any successful business. There are various functions under the aegis of marketing like advertising, public relations, promotions and sales. The process of introducing and promoting products or services to the customer is marketing....

Operating through Infiniti Retail, Croma is a national chain of multi-brand electronic stores and a wholly owned subsidiary of Tata Sons, a holding company of the Tata Group. The chain follows large-format retailing of consumer electronics and durables and...

If shopping is therapy, then airports are emerging as the perfect shopping therapy destinations. Airports are self-sustained shopping enclaves, which drive in sales as they create a unique shopping experienceExperiential shopping happens in neon lit ambience. Creature comforts unfold...

South Indian Restaurant chain Sagar Ratna plans to create a separate QSR entity this fiscal under the umbrella of the parent brand. The groundwork for the big shift has already begun as the chain tries to spot out the...

The adoption of virtual reality technology is gaining steam in the CPG industry, enabling brands and marketers to transform store merchandising and shopper marketing programs.Savvy marketers are discovering the speed, versatility, cost-savings and competitive advantage that can be achieved...

Online jewellery portal BlueStone.com has raised second round of VC funding worth 10 million Dollars (Rs 60 crore) from Kalaari Capital with the participation of existing investors Accel Partners and Saama Capital. Founded in 2011, BlueStone.com had raised $5...

Himalaya Optical is one of the biggest companies in the eyewear retailing segment in India. Sarat Binani, MD, Himalaya Optical, shares his experience and vision about the future of his brand and eyewear retailing segment in India. Q. What...

PB Retail, an infant product retailer, is set to invest Rs. 2.5-3 crores on expansion in FY11-12 and has plans to open 7 new stores in the Delhi and NCR region.The retailer's 'My Mart' outlet offers a complete shopping...

Carrefour may be known among local shoppers for aisles upon aisles of groceries in big-box stores, but these days the hypermarket is shifting focus to its smaller shops.The world's second-largest retailer, after Walmart, has undertaken a national rebranding effort...