Market share

The anticipated launch of Mudpie’s Student Resource Area is now live with sign ups via www.mpdclick.com. Students are invited to sign up free and gain access to masses of inspirational resources and advice from our team of experts who...

If retailers are to be believed, the Cincinnati-based FMCG major, Procter & Gamble, has taken its shampoo brand 'Rejoice' off the shelves. Needless to point out that the firm is aggressively pushing its other two shampoo brands: Pantene and...

Max is the new buzzword at PepsiCo. The beverages major has launched a cola drink that offers more fizz and punch, but no sugar. Though PepsiCo already has a cola drink in the low-calorie segment, Diet Pepsi, with the...

Electronics retailers have been forced to scale back their reliance on manufacturer brands while investing heavily in private label and own brand ranges in response to non-specialists eating away at both their market share and margins, according to Verdict...

Green, or natural, cleaners have always sounded like a good idea, but in the past, American consumers were skeptical of product performance and daunted by high prices compared with traditional cleaners. Today, the playing field is growing greener with...

Ahold, an international group of supermarkets based in the US and Europe, has recorded net sales of €7,126 million for the second quarter ended July 18, 2010. The sales were up 10.8 per cent from the €6,430 million reported...

Restricting assortments to attract customers might not be the best option, even if it makes the store look better, cleaner and streamlined in its offer. After all, customers do not walk into a store only for its visual appeal....

Product Launch is a process meant to not only introduce a new product to consumers, but also create an image of the product and the parent company for recall value, which enhances the overall turnover and the company’s brand...

The share of health and wellness foods in the packaged food segment is growing fast – from 17 percent in 2002 to 21 percent in 2008. To tap into this growing segment, the packaged food market has introduced several...