marketing

Empathetic AI is the next frontier for brands with rich rewards like deeper loyalty, stronger engagement, and a lasting place in the hearts of consumersImagine this: You’ve had a rough day. A series of frustrating meetings, a missed deadline,...

Pune-based creaticity mall will establish itself as ‘The Land of Furniture’ enabling complete furniture and home décor solutions to customers across the countryMumbai: Creaticity, a home furniture and décor specialty destination in Pune, has transformed from a local...

Bachchan will represent the brand in its upcoming television commercials, posters, and marketing campaignsBengaluru: Ethnic wear brand Ramraj Cotton has onboarded Bollywood actor Abhishek Bachchan as its new brand ambassador, according to a company press release on Tuesday.Bachchan will...

Converse is also gearing up to open its debut store in India, located on Linking Road in MumbaiBengaluru: American lifestyle brand Converse has onboarded Indian actors Harsh Varrdhan Kapoor and Khushi Kapoor as the newest faces of the brand...

Over the course of this two-year partnership, Rahul will represent the brand across India and the Middle East regionsBengaluru: Lifestyle brand Police has onboarded Indian cricketer KL Rahul as its brand ambassador, the company said in a release on...

Krishnan will appear in CavinKare's TV campaign for the launch of its new hair color range under the Indica brandChennai: Fast moving consumer goods major CavinKare Pvt. Ltd. has forayed into hair colour category with the launch of its...

Established in 2023, La pink offers more than 60 products in its portfolioBengaluru: Homegrown beauty brand La Pink has onboarded Bollywood actress Parineeti Chopra as its first-ever brand ambassador, the company said in a press release on Tuesday. Chopra will...

The campaign, featuring Khan is strategically planned to maximise impact during festive seasonBengaluru: Artisan bakery brand The Baker’s Dozen (TBD) has teamed up with Bollywood actress Soha Ali Khan for its ongoing consumer awareness campaign, ‘The Truth We Knead’,...

As per the survey, 36.18% of respondents plan to increase their festive spending compared to last year, while 35.02% will maintain their previous spending levelsBengaluru: As many as 86.35% of consumers are planning to purchase apparel and accessories during...

According to the report, the struggle to retain customers stem from distracted users due to intense competition, high costs of post-festive engagement, and insufficient customer feedbackBengaluru: As many as 70% of retailers struggle to retain customers post-festive season, facing...