marketing

Neesh is also expanding its presence in multi-brand outlets (MBOs) such as Shoppers Stop and is testing B2B modelsNew Delhi: Homegrown luxury fragrance brand Neesh Perfumes is aiming to scale its operations to reach Rs 200 to 300 crore in revenue...

Established in 2009, M Baazar boasts a network of over 190 stores spanning across eight statesBengaluru: Value-fashion retailer M Baazar has onboarded Bollywood actress Rakul Preet Singh as its brand ambassador, a press release said. “I am excited to embark...

Fitspire closed FY24 with a 25% Y-o-Y revenue growth, reaching Rs 50 croreNew Delhi: Homegrown nutrition brand Fitspire eyes a revenue milestone of Rs 200 crore by financial year (FY) 2030, riding on the back of a robust 300%...

boAt, one of India’s largest audio and wearables brand, is solving one of life’s most frustrating problems—losing important objects! In its latest campaign, boAt takes a fun and exaggerated approach to highlight the primary use case of its smart...

Brands across various sectors are forecasting sales growth ranging from 10% to 250% during this year’s Valentine’s WeekBengaluru: This Valentine’s Day, as love fills the air, retailers have even more reason to celebrate. Brands are anticipating a surge in...

Empathetic AI is the next frontier for brands with rich rewards like deeper loyalty, stronger engagement, and a lasting place in the hearts of consumersImagine this: You’ve had a rough day. A series of frustrating meetings, a missed deadline,...

Pune-based creaticity mall will establish itself as ‘The Land of Furniture’ enabling complete furniture and home décor solutions to customers across the countryMumbai: Creaticity, a home furniture and décor specialty destination in Pune, has transformed from a local...

Bachchan will represent the brand in its upcoming television commercials, posters, and marketing campaignsBengaluru: Ethnic wear brand Ramraj Cotton has onboarded Bollywood actor Abhishek Bachchan as its new brand ambassador, according to a company press release on Tuesday.Bachchan will...

Converse is also gearing up to open its debut store in India, located on Linking Road in MumbaiBengaluru: American lifestyle brand Converse has onboarded Indian actors Harsh Varrdhan Kapoor and Khushi Kapoor as the newest faces of the brand...

Over the course of this two-year partnership, Rahul will represent the brand across India and the Middle East regionsBengaluru: Lifestyle brand Police has onboarded Indian cricketer KL Rahul as its brand ambassador, the company said in a release on...