marketing

The company also plans to open up to five new stores each month and is targeting global expansion online through Amazon, Baggit Founder Nina Lekhi revealed in an exclusive interview Bengaluru: Mumbai-based bags and accessories brand Baggit is targeting category expansion...

The company will leverage Ravichander’s social media reach and concerts to build brand awareness among its consumersBengaluru: South Indian filter coffee and snacks brand VS Mani & Co. has roped music composer Anirudh Ravichander as its co-founder and brand...

Technosport plans to use the capital to enhance capabilities, digital brand building, marketing New Delhi: Tiruppur-based sportswear brand Technosport has raised Rs 175 crore from A91 partners, a release by the company said on Friday. With the fresh capital, TechnoSport plans...

Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery (CGI) -- driven advertisingNew Delhi: The iconic Qutub Minar getting a golden ring, a box falling on a building, an anonymous creature on a skateboard or...

Nexus selectIn the fourth quarter of FY24, the company recorded sales totaling Rs 28 billion, demonstrating a 9% YoY increaseBengaluru: Nexus Select Trust (NXST), India’s first publicly listed retail real estate investment trust (REIT), reported a 13% jump in...

Located on the Linking Road, this marks New Balance's third company-owned store in IndiaBengaluru: US-based sports footwear and apparel manufacturer New Balance has launched its first retail store in Mumbai, located on the Linking Road, a company official said...

Over the last five years, Raw Beauty has built a customer base of over 20,000 peopleBengaluru: In the last few years, the demand for clean and effective skin care products has grown in India. Indians are now much more...

A look at the different use cases of Artificial Intelligence (AI) in Retail and how this emerging technology possesses the potential for massive digital transformationNew Delhi: AI is poised to revolutionize the retail landscape, with its rapid adoption reshaping...

With the launch of its new store at Inorbit Mall, the coffeehouse chain reached 30 store mark in IndiaBengaluru:  International coffeehouse and restaurant chain Tim Hortons has launched its first store in Hyderabad, according to a company official’s social...

The company’s sales reached to Rs 50.48 crore in FY24, compared to Rs 28.67 crore in the preceding yearBengaluru: Fashion jewellery brand Gargi by PNGS has reported an increase in annual sales, up 76.07% to Rs 50.48 crore in...