Marketing research

J.C. Penney Company Inc has announced the launch of a Growth Brands Division, which will pursue high potential opportunities in the retail sector. These initiatives will be separate from the company's core JCPenney brand and will leverage its exceptional...

Consumer Confidence in India has finally started to reflect the sentiments of consumers in the rest of the world. With a 15 point drop in its Nielsen consumer confidence index, India ranked third with 99 points, behind Indonesia which...