marketing

Bathija’s career with The Coca-Cola Company spans nearly 24 years and encompasses a distinct combination of marketing and franchise expertise New Delhi: Coca-Cola India announced the appointment of Ajay Vijay Bathija, as vice president of franchise operations for Southwest Asia...

Digital twin technology will act as a critical enabler for executives by helping them rehearse the future. It will transform businesses by using the predictive nature of the technology to collaborate with other organizations more closelyA foresight survey called...

The 40 ft X 15 ft life-sized billboard is located near Fair Exports, Pattom, Thiruvananthapuram Bengaluru: Multinational conglomerate Lulu Group became the first in Kerala to put up an augmented reality (AR) billboard for its marketing activities, according to the company's post on...

Providing self-employment to 78,000 entrepreneurs in Karnataka, including 34,000 women, the direct selling business in the State posted a sales increase of Rs 94 crore in 2021-22Bengaluru: Karnataka, with sales of Rs 1,128 crore, has topped the direct selling...

Baskin Robbins has started offering a special flavour called the Mermaid Sundae as the dessert partner for Barbie The Movie that will hit cinemas on 21 July Bengaluru: American multinational ice cream chain Baskin Robbins has teamed up with Barbie The...

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on Siddharth BindraNew Delhi: No business can survive for long without a vision; even if it...

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on Sanjay VakhariaNew Delhi: No business can survive for long without a vision; even if it does,...

Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...

Amit Kothari, head of customer activation and marketing for H&M South Asia, talks about H&M’s association with cricket and women’s sports in IndiaNew Delhi: This month, women cricketers from all over the world made their debut in the first edition...

Advertising spends in India will grow by 15.5 per cent to Rs 1.46 lakh crore in 2023Mumbai: Advertising spends in India will grow by 15.5 per cent to Rs 1.46 lakh crore in 2023, a media agency said on Tuesday.In...