marketing
Fashion & Lifestyle
Rebooting traditional marketing strategy: A case study of three fashion retailers
Advancements in technology and an increasing number of web users over the years have transformed the face of marketing, advertising, and brand promotion in India.
While traditional channels of advertising — TV, radio, and print– are certainly not obsolete, marketers today...
Fashion & Lifestyle
Seagram`s Blenders Pride Fashion Tour
The 6th edition of the Seagram`s Blenders Pride Fashion Tour (BPFT) rolled out on August 7 and will continue till September 26, 2010. The journey began in the city of Chandigarh, went on to Hyderabad and is now in...
Retail
BJ s reunites new management team
BJ's Wholesale Club has made few changes in its senior leadership team. EVP and CFO, Frank Forward, is said to have agreed to lengthen his tenure for next three years. Laura Sen has been named as the new EVP...
Retail
Home Depot Makes Its Chinese Foray
U.S. home improvement retailer, Home Depot Inc.s efforts to enter China, has finally paid off. Recently the company signed an agreement to purchase The Home Way, a Chinese home improvement chain. Through this acquisition, Home Depot gets access to12...
Retail
Wal-Mart hires and fires new ad agency
After the departure of a top marketing executive that helped Wal-Mart to take up another advertisement agency - Interpublic's DraftFCB, Wal-Mart has dropped this agency. A Wal-Mart spokeswoman said that the decision was taken after the information that was...
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Latest News
Primark, Argos lead the UK’s hottest brands list
Both Primark and Argos achieved a 94% brand awareness among the respondents of the survey followed by Marks &...
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