marketing

The low sales expectations are attributed to a shift in consumer spending towards other lifestyle avenues, along with a slowing economy and rising inflationBengaluru: The festive season of 2024 is expected to show weak sentiment for clothing demand, according...

The network expansion of fashion retailers would support revenue increases in the current fiscal year despite inflationary headwindsNew Delhi: Fashion retailers are likely to record revenue growth of up to 15 per cent in FY25 on the back of...

Akash Agarwal, whole-time director of V2 Retail speaks about his professional challenges and accomplishments in the retail industry Bengaluru: Fashion and lifestyle retail chain V2 Retail’s story traces back to its roots as Vishal Megamart, which was founded in 2001 by...

Studies have shown that effective scent marketing can increase retail store sales by up to 11%. Here are some strategies retail brands can benefit from…Today's retail landscape is extremely cluttered; businesses are constantly seeking innovative ways to stand out...

The proposed IPO comprises an offer-for-sale (OFS) of 18.52 crore equity shares by existing shareholdersNew Delhi: Food and grocery delivery major Swiggy on Thursday filed its updated draft papers with capital markets regulator Sebi to raise funds through its...

H&M will feature over 10,000 styles across womenswear, menswear, kidswear and home décor on AjioBengaluru: Reliance Retail-owned fashion e-commerce platform Ajio has added Swedish fashion brand Hennes & Mauritz (H&M) on its platform, the companies announced in a joint...

As per the report, 49% of Indian households, allocate Rs 200 or more each month for mosquito controlBengaluru: As many as 86% Indian households spend on mosquito control each month as most municipalities and health departments fail to execute...

The retailer is also aiming to expand into Bengaluru, Mysore, Pune, and various tier 2 and tier 3 cities across IndiaBengaluru: The Organic World (TOW), a South Indian grocery retail chain and flagship brand of Nimida Group, has entered...

Meesho Mall now features a portfolio of 1,000 direct-to-consumer (D2C) and regional brands, representing a ten-fold increase in brand partnerships since its inception in August 2023Bengaluru: Homegrown online marketplace Meesho has expanded its branded offerings by partnering with brands...

The December 2023 startup has already sold 1 lakh units across India, the US, the UK and Canada of its millet Bhakri and Khakra Mumbai: Millets came into prominence last year with the United Nations General Assembly (UNGA) declaring 2023...