marketing

Meesho Mall now features a portfolio of 1,000 direct-to-consumer (D2C) and regional brands, representing a ten-fold increase in brand partnerships since its inception in August 2023Bengaluru: Homegrown online marketplace Meesho has expanded its branded offerings by partnering with brands...

The December 2023 startup has already sold 1 lakh units across India, the US, the UK and Canada of its millet Bhakri and Khakra Mumbai: Millets came into prominence last year with the United Nations General Assembly (UNGA) declaring 2023...

Post-acquisition, the combined entity is expected to achieve a revenue of Rs 1,000 crore in FY25, up 33 per cent from Rs 761 crore in FY24, and be EBITDA profitableNew Delhi: Homevista Decor & Furnishings Pvt Ltd on Wednesday...

The Indian SMBs, a part of Amazon's seller programmes, include Karigar, Saheli, Alpino, Phool, Aazol, Taasha Craft, among othersNew Delhi: Ahead of its month-long festive season sale, Amazon India on Wednesday said more than 9,500 new products from small...

From introducing special festive menus to ramping up delivery services, F&B brands are leaving no stone unturned to cater to the preferences of the festive shopper Bengaluru: As India enters the festive season of 2024, quick service restaurants (QSRs), cafe chains,...

Founded in June 2024, the brand is now poised to take its next step of expansion with offline entry, new category launches and market expansionBengaluru: Noida-based eyewear brand Que, backed by Indian former cricketer Shikhar Dhawan, plans to start...

Customer experience, social media, trust, transparency and data critically impact customer retention said representatives of leading brands speaking at the India D2C Summit 2024Mumbai: Retaining existing customers is far more lucrative for brands than acquiring new customers. However, apart...

The Karnataka-born Pushpa and Animal fame actress is featured in the new brand campaign titled 'The Secret is in the Mix' Bengaluru: Beauty and personal care brand Pilgrim has onboarded Pushpa and Animal fame actress Rashmika Mandanna as the new brand...

The company will launch a marketing campaign featuring Varun Dhawan, showcasing Walkaroo's extensive product portfolioChennai: Leading footwear brand Walkaroo has roped in Bollywood actor Varun Dhawan as its brand ambassador and will launch an integrated marketing campaign showcasing Walkaroo's...

The company also plans to open up to five new stores each month and is targeting global expansion online through Amazon, Baggit Founder Nina Lekhi revealed in an exclusive interview Bengaluru: Mumbai-based bags and accessories brand Baggit is targeting category expansion...