marketing
Latest News
Homevista Decor & Furnishings to acquire DesignCafe; raises Rs 225cr fund
PTI -
Post-acquisition, the combined entity is expected to achieve a revenue of Rs 1,000 crore in FY25, up 33 per cent from Rs 761 crore in FY24, and be EBITDA profitableNew Delhi: Homevista Decor & Furnishings Pvt Ltd on Wednesday...
E-Commerce
SMBs to launch over 9,500 new products in Amazon’s festive sale
PTI -
The Indian SMBs, a part of Amazon's seller programmes, include Karigar, Saheli, Alpino, Phool, Aazol, Taasha Craft, among othersNew Delhi: Ahead of its month-long festive season sale, Amazon India on Wednesday said more than 9,500 new products from small...
Food & Beverage
F&B sector gears up for festive season demand surge
From introducing special festive menus to ramping up delivery services, F&B brands are leaving no stone unturned to cater to the preferences of the festive shopper
Bengaluru:Â As India enters the festive season of 2024, quick service restaurants (QSRs), cafe chains,...
Fashion & Lifestyle
Shikhar Dhawan-backed D2C eyewear brand Que to enter offline retail in 2025, eyes global entry and new category launches
Founded in June 2024, the brand is now poised to take its next step of expansion with offline entry, new category launches and market expansionBengaluru: Noida-based eyewear brand Que, backed by Indian former cricketer Shikhar Dhawan, plans to start...
D2C Buzz
5 Pillars of Customer Retention
Customer experience, social media, trust, transparency and data critically impact customer retention said representatives of leading brands speaking at the India D2C Summit 2024Mumbai: Retaining existing customers is far more lucrative for brands than acquiring new customers. However, apart...
Latest News
Beauty brand Pilgrim onboards Rashmika Mandanna as brand ambassador
The Karnataka-born Pushpa and Animal fame actress is featured in the new brand campaign titled 'The Secret is in the Mix'
Bengaluru:Â Beauty and personal care brand Pilgrim has onboarded Pushpa and Animal fame actress Rashmika Mandanna as the new brand...
Latest News
Walkaroo ropes in Varun Dhawan as Brand Ambassador
PTI -
The company will launch a marketing campaign featuring Varun Dhawan, showcasing Walkaroo's extensive product portfolioChennai: Leading footwear brand Walkaroo has roped in Bollywood actor Varun Dhawan as its brand ambassador and will launch an integrated marketing campaign showcasing Walkaroo's...
Fashion & Lifestyle
Baggit to enter jewellery segment, open 500 stores in 5 years: Founder Nina Lekhi
The company also plans to open up to five new stores each month and is targeting global expansion online through Amazon, Baggit Founder Nina Lekhi revealed in an exclusive interview
Bengaluru:Â Mumbai-based bags and accessories brand Baggit is targeting category expansion...
Latest News
Snacks brand VS Mani & Co. ropes in Anirudh Ravichander as co-founder
The company will leverage Ravichander’s social media reach and concerts to build brand awareness among its consumersBengaluru: South Indian filter coffee and snacks brand VS Mani & Co. has roped music composer Anirudh Ravichander as its co-founder and brand...
Finance and Funding
Sportswear brand Technosport raises Rs 175 cr from A91 partners
Technosport plans to use the capital to enhance capabilities, digital brand building, marketing
New Delhi: Tiruppur-based sportswear brand Technosport has raised Rs 175 crore from A91 partners, a release by the company said on Friday.
With the fresh capital, TechnoSport plans...
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Latest News
Digital Icon : Rakesh Bali
Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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