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Why is CGI marketing gaining popularity among brands?

Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery (CGI) -- driven advertisingNew Delhi: The iconic Qutub Minar getting a golden ring, a box falling on a building, an anonymous creature on a skateboard or...

Nexus Select Trust records FY24 rev up 13% to Rs 120 billion

Nexus selectIn the fourth quarter of FY24, the company recorded sales totaling Rs 28 billion, demonstrating a 9% YoY increaseBengaluru: Nexus Select Trust (NXST), India’s first publicly listed retail real estate investment trust (REIT), reported a 13% jump in...

New Balance enters Mumbai

Located on the Linking Road, this marks New Balance's third company-owned store in IndiaBengaluru: US-based sports footwear and apparel manufacturer New Balance has launched its first retail store in Mumbai, located on the Linking Road, a company official said...

Skincare brand Raw Beauty set to expand globally: founder Sunayana Walia

Over the last five years, Raw Beauty has built a customer base of over 20,000 peopleBengaluru: In the last few years, the demand for clean and effective skin care products has grown in India. Indians are now much more...

The Role of Artificial Intelligence in Retail

A look at the different use cases of Artificial Intelligence (AI) in Retail and how this emerging technology possesses the potential for massive digital transformationNew Delhi: AI is poised to revolutionize the retail landscape, with its rapid adoption reshaping...

Tim Hortons enters Hyderabad

With the launch of its new store at Inorbit Mall, the coffeehouse chain reached 30 store mark in IndiaBengaluru:  International coffeehouse and restaurant chain Tim Hortons has launched its first store in Hyderabad, according to a company official’s social...

Gargi by PNGS records sales surge of 76.07% in FY24

The company’s sales reached to Rs 50.48 crore in FY24, compared to Rs 28.67 crore in the preceding yearBengaluru: Fashion jewellery brand Gargi by PNGS has reported an increase in annual sales, up 76.07% to Rs 50.48 crore in...

Avenue Supermarts Q4 net profit rises 22.39% to Rs 563 crore

Its consolidated total revenue for the quarter stood at Rs 12,727 crore compared to Rs 10,594 crore a year agoNew Delhi: Avenue Supermarts Ltd, which owns and operates D-Mart stores, on Saturday reported a 22.39 per cent rise in...

Oral care brand Perfora targets a consumer base of 50 million by 2025: co-founders

The direct-to-consumer brand has served more than 40,000 customers in the first 12 months of its existenceBengaluru: With Perfora, Jatan Bawa and Tushar Khurana have built a consumer-first brand that aims to elevate people’s oral care experiences. The brand...

OTT Skyncare to penetrate tier-2 markets in India: founder Sachi Mittal

Launched in March 2022, the brand harnesses the power of flowers to bring skincare solutionsBengaluru: If you are looking for clean and gentle yet effective skin care products filled with the best of nature, look no further than OTT...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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