marketing

With this collaboration, Krafton will launch its Play Pure campaignNew Delhi: E-sports company Krafton India on Tuesday said it has roped in Bollywood actor Ranveer Singh as its brand ambassador for Battlegrounds Mobile India (BGMI).With this collaboration, Krafton will...

"Today's digital commerce in the country, is limited to 10 per cent and just 2-3 per cent on the buyer side, so we need to broaden and expand the participation so that the current levels can go up to...

The strategy includes focusing on value-added exports, newer markets, ready-to-eat shrimp products, and a foray into the pet food business in a joint venture with a Thai companyKolkata: Leading shrimp feed, processor and exporter Avanti Feeds Ltd Group is working...

Daksh Kapoor, the chief marketing officer of Kapsons Group, speaks about his achievements, challenges and helping the platform achieve its potential Mumbai: Daksh Kapoor is the chief marketing officer of Kapsons Group. As head of Marketing and Communications, Daksh presides over...

Pednekar unveiled Ishin’s new collection titled Rumi which will be available on Ishin's official website (ishinfashions.com) and other e-commerce marketplaces such as Myntra Bengaluru: Women’s ethnic wear brand Ishin, owned by e-commerce aggregator platform Mensa Brands, has onboarded Bollywood actor Bhumi Pednekar...

Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...

Nestled in the heart of Mumbai, Pluckk offers a product range comprising 400 items across over 15 categories including essentials, exotics, hydroponics, and cuts and mixesNew Delhi: Bollywood actor Kareena Kapoor Khan has picked up a stake in Pluckk, India's...

Retailers Association of India (RAI) will help FaMeTN understand the needs of micro, small, and medium enterprises in retail and also support in development of the state’s retail policy Bengaluru: Retailers Association of India (RAI) has signed a Memorandum of Understanding...

From Da Milano to Le Marche, these homegrown brands sport names that have an international air about themBengaluru: An intriguing retail trend that has emerged in India over time is the adoption of foreign language brand names. The fancy...

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...