Mastercard whitepaper

NRF 2023 Insights: The retailer’s guide to loyalty experimentation

Indiaretailing Bureau - January 17, 2023

The whitepaper by Mastercard released at NRF 2023 explores how business experimentation can enhance retailers’ ability to measure and optimize personalization and loyalty initiatives Travel restrictions spurred many consumers to shift their budgets from travelling to shopping amid the pandemic. But...

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