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Max Fashion launches store in Udaipur

Owned by Landmark Group, the fashion brand Max’s latest outlet is located at Urban Square, Udaipur Mumbai: Max, the UAE- based fashion brand has launched its latest outlet in Udaipur, Rajasthan, a company official announced on social media. Spread across...

22nd Images Fashion Awards recognises differentiators in fashion retail: Tommy Hilfiger tops the list

Images Fashion awards ceremony awarded brands across the fashion ecospace for their innovation in marketing, store and merchandise design, customer experiences, tech implementation and creativity Bengaluru: Fashion retail brands, promising players and pioneers were felicitated for their achievements, innovations and differentiation...

Myntra partners with Max Fashion ahead of its ‘Big Fashion Festival’; launches 15000 new styles

Ahead of ‘Big Fashion Festival’ that is scheduled to be held between October 16-22, Myntra announced its collaboration with Max Fashion, one of the largest fashion retailers in India known for its cutting-edge fashion from around the globe. This partnership...

Flipkart partners with Max Fashion ahead of festive season

E-commerce platform Flipkart on Wednesday said it has partnered with retailer Max Fashion ahead of the upcoming festive season and the annual Big Billion Days. The Max Fashion store on Flipkart will have more than 13,000 new styles, and majority...

20th IMAGES Fashion Awards honour outstanding fashion retail brands

The 20th edition of India Fashion Forum was held on December 17-18, 2019 at Hotel Conrad, in Bengaluru. The event witnessed top honchos of the fashion industry sharing some notable insights on the current trends through various interactive sessions.IFF’s...

Fashion Retail CMOs: Designing successful marketing strategies to win consumers

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to.One conceivable way that can...

Men’s Western Wear Market evolving rapidly in India

The Indian apparel industry has traditionally been largely driven by women; it was always the women who were more inclined towards fashion trends. Men’s purchases were need based. However, the tables have turned now as an increasing number of...

From Copper Coins to Mobile Apps: The evolution & success of retail loyalty programs

When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can be faunted in the wallet. But look at the history of loyalty programs and you will realise that they go...

IMAGES Retail Awards honour excellence in retail

The IMAGES Retail Awards (IRA 2019), which were held in Mumbai on August 26, 2019, celebrated some of India’s most outstanding achievements in retail.With no end in sight for the rise of online shopping, never has it been more...

Indian denim wear market growing at CAGR of 11 percent

With new technologies, trends and higher market reach, the denim sector has promising growth potential. Ashish Dhir, Associate Vice President, Fashion-Textile & Apparel and Saima Nigar-Associate Consultnat, Fashion-Textile & Apparel, Technopak, map the status of denims in India today.Indian...
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