Maybeline
Beauty & Wellness
Nykaa’s bridal campaign achieves over 3.6 million views
Nykaa partnered with Filtercopy to create two campaign films and in less than 24 hours, both films were trending at the sixth position on YouTube IndiaBengaluru: Mumbai-based fashion and beauty retailer Nykaa’s latest campaign films titled ‘Nykaa Waali Shaadi’...
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Marketing to the Future: Tapping India's youth consumer base
As the youngest nation of the world, India has a sea of opportunity for tapping this young demographic. Here are some of the current strategies to tap into the teen consumer base of the country and tips on how they can be...
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An American or a British model doesn’t work in India. It must be Indianized: Abhijeet Anand, AbCoffee
Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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