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Nykaa’s bridal campaign achieves over 3.6 million views

Nykaa partnered with Filtercopy to create two campaign films and in less than 24 hours, both films were trending at the sixth position on YouTube IndiaBengaluru: Mumbai-based fashion and beauty retailer Nykaa’s latest campaign films titled ‘Nykaa Waali Shaadi’...

Marketing to the Future: Tapping India's youth consumer base

As the youngest nation of the world, India has a sea of opportunity for tapping this young demographic. Here are some of the current strategies to tap into the teen consumer base of the country and tips on how they can be...
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Wooden Street opens 102nd store in Delhi

Spanning over 3,000 sq. ft. of retail area, the new highstreet outlet is located on the main outer ring...
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