McDonald’s South and West

While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work McDonald’s introduced Indian masses to the American fast food-burgers, enticing them to include the...

The first product under the long-term partnership is multi-millet-based buns, which was launched today Mumbai: McDonald’s (South and West) has launched millet-based buns in collaboration with the Central Food Technological Research Institute (CFTRI). The launch coincides with the National Nutrition Week...