McVitie’s Chocolate Coated Digestives

From Gut Feeling to Big Data: How FMCG Brands Are Reading Your Mind (and Wallet)

Pawan Jagnik - June 22, 2024

Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better and craft targeted strategiesIn the ever-evolving landscape of the Fast-Moving Consumer Goods (FMCG) sector in India, the transition from gut...

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In FocusIndiaretailing Bureau - February 22, 2025

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New Delhi: The omnichannel marketing world is undergoing a seismic shift. Driven by evolving consumer expectations, technological advancements, and...

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