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Mike Ghasemi

O To O: What does it take to win the Omnichannel war

The Omnichannel conversation is not about offline vs online. Whether you are a new brand or an established one, every retailer needs to focus on how to converge both platforms to maximize traffic for the brand…Which kind of products...

Location-based Marketing: Engaging your customer in real-time

Customer experience is the center of retail digital transformation. Real-time engagement is the biggest challenge for retail brands. Always connected customers demand quick and easy shopping journey, on the fly, to get what they want without wasting time. With...
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New Balance opens 2nd store in Pune

The latest New Balance store  is located at Phoenix Marketcity Mall, Viman Nagar, PuneBengaluru: US-based sports footwear and apparel...
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