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Mike Ghasemi

O To O: What does it take to win the Omnichannel war

The Omnichannel conversation is not about offline vs online. Whether you are a new brand or an established one, every retailer needs to focus on how to converge both platforms to maximize traffic for the brand…Which kind of products...

Location-based Marketing: Engaging your customer in real-time

Customer experience is the center of retail digital transformation. Real-time engagement is the biggest challenge for retail brands. Always connected customers demand quick and easy shopping journey, on the fly, to get what they want without wasting time. With...
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India’s gems, jewellery exports dip 13.44% in June to Rs 15,939.77 cr: GJEPC

The total gems and jewellery exports stood at Rs 18,413.88 crore ($2,240.77 million) during June 2023Mumbai: India's overall gems...
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