Mike Ghasemi
IRF 2017
O To O: What does it take to win the Omnichannel war
The Omnichannel conversation is not about offline vs online. Whether you are a new brand or an established one, every retailer needs to focus on how to converge both platforms to maximize traffic for the brand…Which kind of products...
Retail
Location-based Marketing: Engaging your customer in real-time
Customer experience is the center of retail digital transformation. Real-time engagement is the biggest challenge for retail brands. Always connected customers demand quick and easy shopping journey, on the fly, to get what they want without wasting time. With...
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Latest News
Digital Icon : Rakesh Bali
Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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