Minute Maid Nutriforce

Beverage major Coca-Cola India on Tuesday unveiled two new brands to mark its entry into the nascent immunity-boosting beverages category in India. Accordingly, the company under its master brand Minute Maid, introduced two new products which claim to deliver some...

Beverage localisation along with enhancement of ethnic drinks' portfolio is the way ahead for Coca-Cola India, as it transforms from being a local to a hyper-local brand, a top company executive said. Presently, the global beverage major's local arm manufactures...