MoEngage

Here's why experts favour customer retention over acquisition in online commerceNew Delhi: A report by customer engagement platform MoEngage found that over 62% of customers uninstalled their e-commerce applications within the first week of downloading them.Retention is increasingly becoming more...

Selling to an existing customer through different channels has a success rate of 60 - 70%, says a recent reportNew Delhi: The rising number of e-commerce platforms each with its attractive discounts and offers has spoilt consumers who switch...