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Food
Parle wants bigger share of premium biscuit market
According to a report by news agency PTI, biscuits and confectionery maker Parle Products is aiming to increase its market share in the premium biscuits category to around 20 per cent in 2017-18 from 15 per cent now."We will be...
Food
Parle says biscuit sales are down post demonetization
The demonetisation drive has eaten into the growth momentum of the biscuits sector, which has seen sales fall by up to 1.5 percentage points, according to market leader Parle Products.
"Biscuits as a category saw growth of about 5 per...
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Parle Products forays into premium chocolate segment; introduces Friberg
Parle Products Pvt Ltd, known for its mass-market Parle-G biscuits, has entered into the super premium chocolate market with a new brand Friberg – priced at Rs 350 for 125 gram wafers and 90 gram bars.
The Mumbai-based company, which...
Retail
PepsiCo enters biscuit segment; launches brand Aliva
After Kurkure’s breakthrough success, Frito-Lay India, the food division of PepsiCo India has now forayed into the 1,500 million tonne biscuit category in the domestic market dominated by Parle, Britannia and ITC Foods. The group has recently launched Aliva...
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We are among the top footwear on major platforms: Gopal Rathor, Clog London
Gopal Rathor, Director, Clog London speaks about the brand’s growth journey, strategies and expansion plansNew Delhi: Launched in 2018...
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