Monu Nair

The concept of cross-channel content strategy that retail companies use to improve their user experience and foster deeper relationships with their consumers across touchpoints – Omnichannel Retail – has existed in retail for almost a decade now. Going ‘Omnichannel’...

While the sentiments on Day 1 were greatly encouraging, the industry has had the time to study footfall patterns and purchase behaviours over several days, including on the first weekend since the lifting of restrictions. In a second, exciting...