MS Sundara Rajan

Tap rural markets — a strategy for the bottom of pyramid

Indiaretailing Bureau - September 22, 2007

“Tap rural markets,” exhorted MS Sundara Rajan, chairman and managing director, Indian Bank, while inaugurating a two-day seminar on ‘Strategies for the bottom of the pyramid’, organised by Madras Management Association.Rajan stressed on the need for innovative schemes to...

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