Mukesh Gupta

In-store promotions come with their own success story; they address visitors and convert interest into business propositions. Given that in modern trade formats majority of purchase decisions are made in the store itself, this becomes an important means for...

As the world evolves from organic foods to ‘SOLE’ ( Sus-tainable, Organic, Local and Ethical) eating, India is only beginning to catch up by starting to go and grow organic. However, does a low-volume category as organic food make...

There is a compelling argument for retail theatrics. At a time when the four Ps of marketing – Product, Price, Placement and Promotion – seem inadequate in influencing an increasing demanding customer, retailers need to constantly create differentiation to...