Myntra
Home Decor & Furnishing
Myntra’s home category sees 60% YoY rise in demand
Myntra Home has witnessed its selection scale by 70% YoY, offering over 1,700 brands and more than 500,000 styles Bengaluru: Fashion e-commerce platform Myntra has seen the emergence of its home category as one of its fastest-growing segments, witnessing 60%...
In Focus
The business of love: How brands are cashing in on V-Day 2025
Brands across various sectors are forecasting sales growth ranging from 10% to 250% during this year’s Valentine’s WeekBengaluru: This Valentine’s Day, as love fills the air, retailers have even more reason to celebrate. Brands are anticipating a surge in...
Fashion & Lifestyle
Myntra launches Indiework, an in-app store for Made-in-India workwear brands
Indiework will host a selection of more than 6,000 styles from over 80 brandsBengaluru: Fashion e-commerce platform Myntra has launched Indiework, a dedicated store within the app designed to facilitate the easy discovery of Made-in-India ethnic workwear, the company...
Fashion & Lifestyle
How Mohanlal Sons evolved into a dominant force in the Indian menswear sector
Over the last 143 years, Mohanlal Sons has become synonymous with excellence in men’s fashion, having catered to royalty, dignitaries, and influential personalitiesMohanlal Sons is one of the few century-old fashion brands thriving even today. Over the years, the...
Fashion & Lifestyle
Myntra’s new campaign puts M-Now delivery riders in spotlight with trendy looks
M-Now is the 30-minute quick delivery service of Myntra launched in December 2024, currently covering BengaluruBengaluru: Fashion e-commerce platform Myntra launched a new marketing campaign featuring its M-Now delivery riders, showcasing the latest fashion trends as they zipped through...
Fashion & Lifestyle
Myntra teams up with GetVantage to boost D2C Rising Star initiative
Through this collaboration, a select group of GetVantage portfolio companies can participate in the initiative and gain access to Myntra’s platform scale, trend-based data, and account management serviceBengaluru: Fashion e-commerce platform Myntra has doubled down in supporting select portfolio...
In Focus
Top 5 Retail Trends for 2025: Growth Drivers Shaping the Future
Retailers must continue to innovate, embracing trends such as quick commerce, AI-powered omnichannel experiences, and sustainability to stay competitiveIndiaRetailing Insights: The retail sector is witnessing a rapid evolution, driven by shifting consumer expectations and technological innovations. From the rise...
Latest News
Libas opens new bridal store at Omaxe Chowk
The 2,200 sq. ft. store offers a collection of lehengas, sarees, ready-to-stitch ensembles, and the Libas Art CollectionNew Delhi: Ethnic wear brand Libas has launched its exclusive bridal store at Omaxe Chowk, Chandni Chowk, a release by the mall...
Latest News
American clothing brand Hollister to enter India with Myntra
Hollister will make its entry into India through a franchise partnership with Myntra Jabong, the B2B wholesale arm of MyntraBengaluru: American clothing brand Hollister, owned by Abercrombie & Fitch, will enter the Indian market through a franchise partnership with...
In Focus
Brands embrace AR to drive personalization, CX
As Augmented Reality (AR) becomes more accessible and brands adopt it strategically, its role in delivering personalization and enhancing customer experience will continue to grow, solidifying its relevance in the retail landscapeNew Delhi: Leading brands are increasingly leveraging Augmented...
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Latest News
American footwear brand Rockport to enter India with Brandman Retail
Its collection will be available across 19,000 pin codes across major e-commerce platforms and Brandman’s official websiteBengaluru: American footwear...
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