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Myntra Fashion Brands

Myntra expects 8 million customers to shop during Big Fashion Festival

During the Big Fashion Festival Myntra will offer over 23 lakh styles from more than 6000 brands. Over 5 lakh new styles have been added from brands that are popular among non-metro customers Bengaluru: Fashion e-commerce platform Myntra is expecting 8...

Myntra launches AI-powered interactive chatbot for customised suggestions

Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot is all set to assist usersBengaluru: Fashion e-commerce platform Myntra has introduced conversational AI (artificial intelligence) -powered chatbot Maya,...

Myntra’s home category records a 50% YoY growth

Ahead of its festive sale known as Big Fashion Festival, Myntra has strengthened its collection in the home category by adding 50,000 new products and over 20 new brands in the last quarter Bengaluru: Fashion e-commerce marketplace Myntra’s home category has...

Myntra announces Khushi Kapoor and Vedang Raina as the faces of FWD

As part of this association, the actors will be seen in a campaign film, playing the role of effortless trendsetters Mumbai: Myntra, a fashion, beauty and lifestyle e-commerce platform has onboarded Bollywood actors Khushi Kapoor and Vedang Raina as the...

Myntra records close to 100% growth in premium ethnicwear

The premium ethnic wear segment on Myntra registered 2X growth in the last year, with nearly 60% of the contribution coming from metro cities and tier 1 cities Bengaluru: Fashion e-commerce platform Myntra has witnessed close to 100% growth over the...

Myntra onboards British fashion brand Oasis

Oasis is the sixth brand from the online fashion retail giant Boohoo Group to be available on Myntra, after Boohoo Woman, Boohoo Man, Nasty Gal, Miss Pap, and Dorothy Perkins Bengaluru: Fashion e-commerce platform Myntra has on-boarded British womenswear brand Oasis,...

Myntra’s 18th end of reason sale (EORS) records 50% new customer growth

While 45% of the growth came from metros including Bengaluru, Delhi, Mumbai, Pune and Hyderabad, 55% of the demand came from non-metros Bengaluru:  Fashion e-commerce platform Myntra's 18th edition of bi-annual end of reason sale (EORS) has recorded nearly 50% growth...

Myntra launches digital fashion and lifestyle credit card

The co-branded digital fashion and lifestyle credit card has been launched in collaboration with Kotak Mahindra bankBengaluru: Online fashion marketplace Myntra has partnered with Kotak Mahindra Bank to launch a co-branded digital fashion and lifestyle credit card, the companies said...

Myntra launches MyFashionGPT powered by ChatGPT

The new feature enables shoppers to search for specific needs by typing text in a manner that closely resembles natural speechBengaluru: Fashion e-commerce marketplace Myntra has introduced MyFashionGPT, powered by artificial intelligence chatbot ChatGPT, to enable natural language-based queries...

Myntra adds Adidas by Stella McCartney to its luxury portfolio

Offering over 60 options, Myntra is the first platform to host the Adidas by Stella McCartney collection in India Bengaluru: Fashion e-commerce platform Myntra has launched the functional sportswear collection Adidas by Stella McCartney to its luxury portfolio, the e-tailer said...
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