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Myntra Fashion

Spanish fashion group Tendam to enter India with Myntra

Tendam operates in almost 80 countries across four continents and has more than 1,800 points of sale, including directly operated stores, e-commerce and franchises Bengaluru: Omni-channel specialist fashion group Tendam has partnered with e-commerce platform Myntra to enter and expand in...

Myntra onboards Victoria’s Secret Beauty in association with Apparel Group

To begin with, Victoria’s Secret will offer over 300 options on Myntra, covering segments like mist and lotions, body care, perfumes, bags and walletsBengaluru: Fashion e-commerce platform Myntra has expanded its international brands portfolio by adding Victoria's Secret Beauty...

Global brands Myntra brought to India in 2023

The fashion e-commerce platform has introduced an array of global brands, stretching from Portugal to the United Kingdom in 2023 Bengaluru: Fashion e-commerce platform Myntra has curated a robust selection of renowned global brands in India in 2023, further strengthening its...

Portuguese accessories brand Parfois enters India via Myntra

The brand will offer over 250 options of handbags, totes and slings to begin with, at an average selling price of Rs 2,000 Bengaluru: Portuguese fashion accessories brand Parfois has marked its foray into the Indian market in its partnership with...

Myntra crosses 75 million mark in new app users

Myntra has also experienced a 70% year-over-year (YoY) surge in the direct-to-consumer (D2C) sector during the last quarter Bengaluru: E-commerce platform Myntra has recorded about 75 million new app users in 2023 with its customer base growing by 100% year over...

Myntra Big Fashion Festival witnesses 460 million customer visits

The fourth edition of the BFF which ended on 18 October offered access to more than 23 lakh styles, while scaling up the selection by over 50% from the previous edition Bengaluru: Fashion e-commerce platform Myntra's festive fashion event Big Fashion...

Myntra’s home category records a 50% YoY growth

Ahead of its festive sale known as Big Fashion Festival, Myntra has strengthened its collection in the home category by adding 50,000 new products and over 20 new brands in the last quarter Bengaluru: Fashion e-commerce marketplace Myntra’s home category has...

Myntra launches Starbucks’ signature merchandise on its platform

Myntra will offer over 60 SKUs across products including Starbucks’ signature coffee mugs, bottles, flasks, coffee press machines and coasters at a price range between Rs 699 and Rs 2,299 Bengaluru: Fashion e-commerce platform Myntra has launched multinational coffeehouse chain Starbucks’...

Myntra onboards British fashion brand Oasis

Oasis is the sixth brand from the online fashion retail giant Boohoo Group to be available on Myntra, after Boohoo Woman, Boohoo Man, Nasty Gal, Miss Pap, and Dorothy Perkins Bengaluru: Fashion e-commerce platform Myntra has on-boarded British womenswear brand Oasis,...

Myntra launches ‘Rising Stars’ programmeme to boost 200 D2C fashion and lifestyle brands

Myntra will provide end-to-end support services focusing on building awareness, driving consideration and conversations to D2C brands across categories including fashion, footwear, accessories and home Bengaluru: Fashion e-commerce marketplace Myntra has introduced the ‘Rising Stars’ programmeme to scale D2C (direct to...
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An American or a British model doesn’t work in India. It must be an Indianized: Abhijeet Anand, AbCoffee

Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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