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Myntra Fashion

Myntra launches digital fashion and lifestyle credit card

The co-branded digital fashion and lifestyle credit card has been launched in collaboration with Kotak Mahindra bankBengaluru: Online fashion marketplace Myntra has partnered with Kotak Mahindra Bank to launch a co-branded digital fashion and lifestyle credit card, the companies said...

Myntra launches MyFashionGPT powered by ChatGPT

The new feature enables shoppers to search for specific needs by typing text in a manner that closely resembles natural speechBengaluru: Fashion e-commerce marketplace Myntra has introduced MyFashionGPT, powered by artificial intelligence chatbot ChatGPT, to enable natural language-based queries...

Five home-grown fashion e-marketplaces

These ‘made in India’ e-commerce retail platforms rule the country’s online fashion market The online fashion market in India has been experiencing an unprecedented surge in the recent years contributing significantly to the growth of the country’s overall fashion industry....

Myntra adds Adidas by Stella McCartney to its luxury portfolio

Offering over 60 options, Myntra is the first platform to host the Adidas by Stella McCartney collection in India Bengaluru: Fashion e-commerce platform Myntra has launched the functional sportswear collection Adidas by Stella McCartney to its luxury portfolio, the e-tailer said...

Myntra launches AI-based personal style assistant feature

The feature—My Stylist—uses comprehensive machine learning, computer vision algorithms, and multiple deep-learning techniques to enable recommendations and has been designed in-house at Myntra Bengaluru: Fashion e-commerce marketplace Myntra has launched a first-of-its-kind feature My Stylist, an AI (artificial intelligence) powered end-to-end...

Myntra onboards American cosmetics brand NYX Professional Makeup

To aid the brand's visibility on the platform, Myntra will enable Los Angeles-based NYX with an online brand store (OBS), while also activating its social commerce propositions, M-Live and Myntra Studio Bengaluru: Fashion e-commerce company Myntra has on-boarded American cosmetic brand...

Myntra launches fashion portal FWD for Gen-Z shoppers

The portal offers an assortment of over 65,000 products from more than 500 brands, which will be scaled to more than 1 lakh by the end of the year Bengaluru: Fashion e-commerce platform Myntra has launched FWD, a fashion portal curated...

Myntra introduces the Vernacular Search feature in 11 languages

Users will be able to search for products on Myntra in 10 regional languages other than Hindi. These include Telugu, Kannada, Bangla, Tamil, Malayalam, Marathi, Gujarati, Odia, Punjabi, and Assamese Bengaluru: Fashion e-commerce platform Myntra has introduced the vernacular search feature...

Myntra onboards UK-based Fashion brand Next

Next will offer over 500 SKUs from the men's and women's casual wear segment on MyntraBengaluru:  E-commerce entity Myntra has onboarded UK-based fashion and lifestyle brand Next, further expanding its catalogue of international fashion brands, said the e-tailer in a...

Myntra to relaunch French Connection and FCUK in India

Myntra has acquired distribution rights for French Connection and FCUK and will use a network of independent third-party franchise partners and authorised distributors to assist with the wholesale distribution of the brands Bengaluru:  E-commerce entity Myntra Jabong Pvt. Ltd. (Myntra) has...
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Tribe Amrapali launches 31st store in Srinagar

The latest outlet marks the brand’s 31st store in India, following the opening of its 30th store in Agra...
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