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Myntra Big Fashion Festival witnesses 460 million customer visits

The fourth edition of the BFF which ended on 18 October offered access to more than 23 lakh styles, while scaling up the selection by over 50% from the previous edition Bengaluru: Fashion e-commerce platform Myntra's festive fashion event Big Fashion...

Myntra brings international brand Anne Klein to India with Apparel Group

Anne Klein will offer over 100 handbag bag options on the platform starting at a price point of Rs 4,500 Bengaluru: Fashion e-commerce platform Myntra has expanded its international brands portfolio with the launch of Anne Klein, an American fashion and...

Myntra expects 8 million customers to shop during Big Fashion Festival

During the Big Fashion Festival Myntra will offer over 23 lakh styles from more than 6000 brands. Over 5 lakh new styles have been added from brands that are popular among non-metro customers Bengaluru: Fashion e-commerce platform Myntra is expecting 8...

Myntra launches AI-powered interactive chatbot for customised suggestions

Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot is all set to assist usersBengaluru: Fashion e-commerce platform Myntra has introduced conversational AI (artificial intelligence) -powered chatbot Maya,...

Myntra’s home category records a 50% YoY growth

Ahead of its festive sale known as Big Fashion Festival, Myntra has strengthened its collection in the home category by adding 50,000 new products and over 20 new brands in the last quarter Bengaluru: Fashion e-commerce marketplace Myntra’s home category has...

Myntra launches Starbucks’ signature merchandise on its platform

Myntra will offer over 60 SKUs across products including Starbucks’ signature coffee mugs, bottles, flasks, coffee press machines and coasters at a price range between Rs 699 and Rs 2,299 Bengaluru: Fashion e-commerce platform Myntra has launched multinational coffeehouse chain Starbucks’...
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Blur India: Scaling clean beauty to new heights

The brand aims to achieve a revenue target of Rs 12–14 crore in the coming year by expanding its...
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