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Brands embrace AR to drive personalization, CX

As Augmented Reality (AR) becomes more accessible and brands adopt it strategically, its role in delivering personalization and enhancing customer experience will continue to grow, solidifying its relevance in the retail landscapeNew Delhi: Leading brands are increasingly leveraging Augmented...

Abercrombie & Fitch Co expands into India through franchise partnership with Myntra Jabong

The collaboration aims to expand Abercrombie & Fitch's retail presence in India through physical stores and e-commerce platformsNew Delhi: American lifestyle retailer Abercrombie & Fitch Co. on Thursday announced a multi-year franchise partnership with Myntra Jabong, the business-to-business wholesale...

Myntra taps into quick commerce with M-Now, promises delivery in 30 minutes

M-Now is set to expand to a mix of metro and non-metro cities across the country in the coming months.New Delhi: Fashion and lifestyle e-commerce platform Myntra on Thursday announced the launch of its quick commerce service 'M-Now', which promises...

Black Friday 2024: Indian Retailers Gear Up for Massive Growth

Retailers across various categories have already kicked off their Black Friday campaigns, with expectations of 10% - 200% sales growth compared to last year Originally an American retail tradition, Black Friday has firmly rooted itself in the Indian market as...

Myntra pilots foray into quick commerce with ‘M-Now’ in select locations of Bengaluru

The project, "M-Now," is operational in a few pin codes in Bengaluru and the service will be rolled out to additional locations based on the learnings from the pilotNew Delhi: Flipkart-backed lifestyle e-commerce platform Myntra is piloting a quick...

The Bear House opens its first store in Ambience Mall, Vasant Kunj

The store will offer a collection of smart casuals, including shirts, bottoms, polos, sweatshirts, and accessories.New Delhi: The Bear House, a men's apparel brand has launched its first-ever offline store in Delhi. The store is located within ‘Broadway’ at...

Decathlon now available on Myntra

Myntra will offer Decathlon’s sports essentials covering more than 40 sports like hiking, trekking, fitness, training, swimming, badminton, football, basketball, and running among othersBengaluru: French sporting goods retailer Decathlon has entered into a  strategic association with fashion and lifestyle...

UK-based Accessorize London to open up to 10 stores in India every year, targets travel retail space

As of now, the company operates 30 stores in India across cities including Mumbai, Bengaluru, Kolkata, Pune, Hyderabad, Delhi, Gurgaon, Amritsar, Ahmedabad, Goa, and Nagpur Bengaluru: UK-based fashion accessories brand Accessorize London plans to launch seven to 10 stores annually for...

Myntra records 627 mn customer visits during Big Fashion Festival 2024

During the sale, Myntra recorded over 1.5 million new customers, with over 80% coming from non-metrosBengaluru: Fashion and lifestyle e-commerce platform Myntra’s festive sale event, Big Fashion Festival (BFF) has recorded a total of 627 million customer visits, according to...

Flipkart influencing prices for select sellers, funding discounts, alleges Madras HC lawyer

Madras High Court lawyer K Narasimhan claimed that the matter had been brought to his attention by sellers on FlipkartNew Delhi: E-commerce major Flipkart is offering discounts at product level for select sellers, a Madras High Court lawyer alleged...
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How airports are changing the retail store placement game

Strategic store placement in airports is key to maximising visibility, capturing impulse purchases, and enhancing the traveller's shopping experience...
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