Naagin

By choosing unconventional and playful names, these brands aim to spark curiosity and establish a unique brand personality Mumbai: In May 2023, India was home to more than 600 direct-to-consumer (D2C) brands, as per Statista. In 2022, the Indian D2C...

Leaders discuss the nuances of leveraging the star sway influencers and new-age celebrities hold over consumers for the benefit of a direct-to-consumer business at the India D2C Summit & Awards 2023 Mumbai: Influencers are a great resource that can be utilized...

Experts at the India D2C Summit & Awards 2023 discussed on the importance of focusing on various aspects of product, from innovation to delivery Mumbai: An unwavering focus on product is key for the growth of D2C businesses, said heads...