Naina Ruhail

The retail ecosystem in India is at the forefront of change. The year 2019 has been an interesting year for Indian retail – it is undergoing a sea of transformation, experiencing exponential growth, expanding not just in major cities...

In a world where customers are shifting a significant portion of their purchases from offline to mobile and online channels, the mantra for retailers is to embrace the change and capitalise on the virtues of digital commerce while maintaining...

A decade ago, e-commerce entered India and changed the lives of urban consumers forever. Today, with the penetration of Internet, e-commerce is changing the lives of Indians in small towns and beyond as well, owing to the convenience and...