Nathasha AR Kumar

The retail ecosystem in India is at the forefront of change. The year 2019 has been an interesting year for Indian retail – it is undergoing a sea of transformation, experiencing exponential growth, expanding not just in major cities...

In a world where customers are shifting a significant portion of their purchases from offline to mobile and online channels, the mantra for retailers is to embrace the change and capitalise on the virtues of digital commerce while maintaining...

The Indian e-commerce industry has been on an upward growth trajectory and is expected to surpass USA to become the second largest e-commerce market in the world by 2034, as per an IBEF Report. Online retail is continuing to...

The retail industry in India is gradually maturing and going towards the next wave of evolution. For the consumer of today, shopping is no longer just walking into a store and buying a specific product. Shopping is an experience,...

Nathasha AR Kumar                                                                    Founder & CEO...

Vajor, a youthful brand which was created solely to bridge the gap between run of the mill read-yto-wear and high fashion, has come a long way since its inception in 2014. The brand, apart from foraying into new categories,...

Today, a woman’s role in society has far transcended that of a homemaker; she is now a primary decision maker, able and skilled worker.In a country riddled with gender stereotypes, here is a look at women entrepreneurs who are...

Vajor has announced the launch of its Vajor Store at The Ambience Mall, Vasant Kunj in New Delhi.The stores are a physical render of the Vajor website, clean, fuss-free, effortless to browse, equipped with the most coveted modern bohemian...

Retail is such a dynamic and disruptive industry, that a good CEO needs to exhibit traits of intensity, impatience and an eagerness to move forward to stay on top of the retail game. We met a talented team of...

Vajor is a refreshing break from the monotony of this industry. A youthful brand created solely to bridge the gap between run of the mill ready-to-wear and high fashion, the brand aims to build a community of independent, mature...